$30 BILLION A YEAR.
THIRTEEN TRIBES. ONE TABLE. NO SHARED STAGE.
NO DAILY VOICE. NO LIVE BROADCAST. NO NEWSROOM.
UNTIL NOW.
The Authoritative Live Voice of Commercial Roofing
8 AM – NOON ET · MON – FRI · LIVE THEN ON DEMAND
CHAPTER ONE
Manufacturers run their own webinars to contractors.
Distributors pitch contractors at golf tournaments.
Architects spec products with zero feedback loop to the crews installing them.
Associations publish magazines from 1987.
Forensics shows up only when something's already on fire.
Thirteen tribes eat from the same $30B table — and none of them share a stage.
PE consolidation is one symptom.
The silo is the disease.
CHAPTER TWO
The value is no longer advertising.
The value is being in the same room as the people who write checks, spec products, write claims, and break ground.
CHAPTER THREE
Four hours live. Five days a week. Then on demand around the clock.
Not a podcast. Not a webinar. Not a panel.
A daily live broadcast in commercial roofing has never been attempted. Ever.
01
The main evergreen topic. The structural meat. Generates the horizontal title.
02
The timely hook. What the industry is talking about right now. Generates the vertical title.
03
The guest interview. Every guest earned their seat through real work.
04
The host monologue. The view from the peak. The unfiltered take.
05
The community segment. The Latino workforce. The people who hold this industry up.
06
The connective hinge. One fact, one stat, one knowledge drop. Delivered clean.
CHAPTER FOUR
Commercial roofing is not one industry. It is thirteen tribes that eat from the same table and never share a stage. Roofing Authority LIVE is the stage.
01
MANUFACTURERS
Membrane, insulation, coatings, fasteners. Spec into the room, not the silo.
02
DISTRIBUTORS
National and independent. Hold the relationship layer before the next roll-up.
03
CONTRACTORS
Operators running $30M to $500M. The broadcast voice for the trade.
04
CONSULTANTS
RCI, RRO, building envelope. Translate complexity for the people writing checks.
05
INSPECTORS
QA, third-party, manufacturer-certified. The eyes the industry forgot to invite.
06
FORENSICS
Failure analysis, expert witness, claims investigation. The case study segment.
07
ARCHITECTS & SPEC WRITERS
The credibility layer. When they show up, manufacturers chase.
08
BUILDING OWNERS
REITs, facility directors, asset managers. The audience contractors actually want to be seen by.
09
ASSOCIATIONS
NRCA, MRCA, NRP, regional chapters. Member access trades for content rights.
10
PUBLICATIONS
Roofing Contractor, Roofing Magazine, trade press. Content partners, not competitors.
11
SOFTWARE
CRM, estimating, drone, AI. Sell into roofing without renting another publication's audience.
12
INSURANCE & SAFETY
Carriers, brokers, fall protection. The anonymized real-claims segment becomes must-watch.
13
RECRUITERS & TALENT
Every guest appearance ends with “and we're hiring.” The talent pipeline runs through the broadcast.
Thirteen tribes. One table. One broadcast. Every weekday morning.
CHAPTER FIVE
Not every tribe buys a channel. Not every tribe needs one.
Five participation modes. One broadcast. Every tier finds its seat.
DOOR 01
HOST A CHANNEL
$7,500/month
For contractors, software vendors, service providers ready to be the voice.
Four broadcasts a month under your name. Full production. LinkedIn amplifier. The compounding asset on Chapter Seven.
DOOR 02
ANCHOR A VERTICAL
Custom
For manufacturers and category leaders.
“TPO Tuesdays presented by [Manufacturer].” Own a day, a category, or a season. Spec into the only room with every tier watching.
DOOR 03
SPONSOR A SEGMENT
Custom
For insurance, forensics, safety, finance, recruiting.
The Project. The Case Study. The Crew. Buy the segment that matches your story. Narrative, not banner ads.
DOOR 04
CONTENT PARTNER
Trade
For publications, podcasts, and trade press.
We feed you the highlight reel. You feed us legitimacy. Cross-publish. Cross-cite. The industry's first content exchange.
DOOR 05
AUDIENCE ACCESS
Trade
For associations, regional chapters, and event hosts.
Your members get content rights. We get audience access. NRCA, MRCA, NRP, regional groups — your members become the room.
Division 7 Roofing — Founding Channel Partner (Door 01)
CHAPTER SIX
Personal LinkedIn pages outperform company pages by 5–8x.
B2B video on LinkedIn grew 36% last year.
Live video gets 24x the engagement of recorded video.
Baker Roofing has 14,614 LinkedIn followers.
A 67-person digital media company has 18,772.
The math is broken. We fix the math.
LISTENING BEFORE BROADCASTING
01
Every week we read the whole table, not just the contractor side. LinkedIn, podcasts, trade press, association feeds, forensics reports, owner roundtables. The show goes where the conversation already is. We don't manufacture relevance. We meet it.
02
Four hours live. 8 AM to Noon ET. Five days a week. Then on demand 24/7. The asset.
03
We run your company page. We run your leadership pages. Daily posts. Native video. Original commentary. Distributed under your name.
04
Recruiting. Business development. National accounts. PE positioning. Authority compounds.
You are already in the room. We make sure the room knows your name.
CHAPTER SEVEN
This is the math for Door 01 — hosting a channel. A daily live broadcast is not a media buy. It is an operating asset that builds eight things at once, and each one keeps working long after the LIVE light goes off.
THE RETURN SURFACE
HOW IT COMPOUNDS
Year one buys the asset. Year two compounds it. Year three, no one in your category catches you.
Run one channel. Or run ten. A network of channels inside the network.
Most roofing companies own trucks. Few own audiences. Fewer own networks. None own a knowledge base that grows on its own.
BEFORE YOU ASK
You do. Every episode, every clip, every LinkedIn post built from it. Co-owned distribution rights stay with the network so the asset compounds across the system. The IP is yours.
You won't. Hosting cadence is 4 shows per month, scheduled around your operating reality. Travel, jobsites, board meetings — we build around them. The broadcast doesn't stop because you're on a roof.
No. We don't book performers, we book operators. Pre-show prep, run-of-show, talking points, and a producer in your ear. You show up. We make the show.
Our editorial team writes in your voice, posts under your name, and clears every piece with you before it ships. Daily company posts, native video, original commentary. You approve the cadence. We hold the line.
A podcast is one host, one episode, on demand. This is a daily live broadcast network with multiple channels, scheduled programming, paid distribution, and a LinkedIn amplifier under each channel partner's name. Different category.
Probably not. Manufacturers typically come in through Door 02 — anchoring a vertical (“TPO Tuesdays presented by [you]”) or Door 03 — sponsoring a recurring segment. The contractor stays the broadcast voice. You spec into the room.
Door 05. Member access trades for content rights. Your members get co-branded broadcast content, segment access, and guest priority. We get audience reach. NRCA, MRCA, NRP, and regional chapters all fit this lane. No cash changes hands.
The consolidation window is open. Seven of the top ten are already PE-owned. The independent operator has eighteen months to claim the broadcast layer before the conversation closes behind another firewall. After that, the seats are gone.
$7,500/month is the hosting slot — four shows per month, full production, on-demand library. $2,500/month is paid distribution across LinkedIn, YouTube, and partner networks. Together: the full authority operating system. No setup fees.
12-month founding partner term. After that, month-to-month. Authority compounds. The break-even isn't a single quote — it's the recruiting, the PE positioning, and the room that finally knows your name.
CHAPTER EIGHT
The table is set. These are the chairs already filled.
Sponsors don't buy ad slots.
They get their story told well.
FEATURED STORY PARTNER
The Project
A narrative segment threaded across the episode. Real work. Real outcomes. Premium.
FOUNDING SPONSOR
Roofing SaaS
FOUNDING SPONSOR
Specialty Insurance
FOUNDING SPONSOR
Membrane Manufacturer
FOUNDING SPONSOR
Safety & Fall Protection
DISTRIBUTION PARTNER
Bloom Media
Reach beyond your owned audience.
FINAL CHAPTER
You are already at the industry's table.
The question is whether your seat is on the air.
Thirteen tribes. Five doors. One broadcast.
Pick your seat.
The first channels are being claimed right now.
Founding partner positions are limited.
Decide whether you're inside the conversation —
or outside it.